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Information is a critical asset to your business. To ensure the integrity and safety of your information, it is important to identify with whom you are dealing, and the data you are receiving is trustworthy. Authentication can help establish trust between parties involved in all types of transactions by addressing a unique set of security issues including:
Spoofing - The low cost of website design and the ease with which existing pages can be copied makes it all too easy to create illegitimate websites that appear to be published by established organizations. In fact, con artists have illegally obtained credit card numbers by setting up professional looking storefronts that mimic legitimate businesses.
Unauthorized Action - A competitor or disgruntled customer can alter your website so that it malfunctions or refuses to service potential clients.
Unauthorized Disclosure - When transaction information is transmitted "in the clear", hackers can intercept the transmissions to obtain sensitive information from your customers.
Data Alteration - The content of a transaction can be intercepted and altered en route, either maliciously or accidentally. User names, credit card numbers and currency amounts sent "in the clear" are all vulnerable to alteration. |